[av_section min_height=” min_height_pc=’25’ min_height_px=’500px’ padding=’default’ custom_margin=’0px’ custom_margin_sync=’true’ svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_opacity=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_opacity=” color=’main_color’ background=’bg_color’ custom_bg=” background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=’https://www.synapsesem.com/wp-content/uploads/2022/12/HEXAGONS-bg-scaled.jpg’ attachment=’12893′ attachment_size=’full’ attach=’scroll’ position=’top left’ repeat=’repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=” bottom_border_style=” custom_arrow_bg=” id=” custom_class=’.landing-page-2023-hero’ template_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=’av-lbxz0nyy’ sc_version=’1.0′] [av_two_third first min_height=” vertical_alignment=’av-align-top’ space=” row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ custom_margin=” margin=’0px’ mobile_breaking=” mobile_column_order=” min_col_height=” padding=” svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_flip=” svg_div_top_invert=” svg_div_top_front=” svg_div_top_opacity=” svg_div_top_preview=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_flip=” svg_div_bottom_invert=” svg_div_bottom_front=” svg_div_bottom_opacity=” svg_div_bottom_preview=” border=” border_style=’solid’ border_color=” radius=” column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” background_position=’top left’ background_repeat=’no-repeat’ highlight=” highlight_size=” animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” mobile_col_pos=’0′ id=” custom_class=” template_class=” aria_label=” av_uid=’av-3244lxn’ sc_version=’1.0′] [av_textblock textblock_styling_align=” textblock_styling=” textblock_styling_gap=” textblock_styling_mobile=” size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=’landing-page-2023-heading’ template_class=” av_uid=’av-lcgjp0ze’ sc_version=’1.0′ admin_preview_bg=”]

2023 Agency Guide

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HOW TO CHOOSE THE RIGHT PERFORMANCE MARKETING AGENCY

[/av_textblock] [av_hr class=’invisible’ icon_select=’yes’ icon=’ue808′ font=’entypo-fontello’ position=’center’ shadow=’no-shadow’ height=’30’ custom_border=’av-border-thin’ custom_width=’50px’ custom_margin_top=’30px’ custom_margin_bottom=’30px’ custom_border_color=” custom_icon_color=” id=” custom_class=” template_class=” av_uid=’av-lcgk8xx2′ sc_version=’1.0′ admin_preview_bg=”] [av_button label=’DOWNLOAD’ icon_select=’no’ icon=’ue800′ font=’entypo-fontello’ link=’manually,#form’ link_target=” size=’large’ position=’left’ label_display=” title_attr=” color_options=’color_options_advanced’ color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ btn_color_bg=’custom’ btn_custom_grad_direction=’vertical’ btn_custom_grad_1=’#000000′ btn_custom_grad_2=’#ffffff’ btn_custom_grad_3=” btn_custom_grad_opacity=’0.7′ btn_custom_bg=’#ff4d0c’ btn_color_bg_hover=’custom’ btn_custom_bg_hover=’#ff7f51′ btn_color_font=’custom’ btn_custom_font=’#ffffff’ btn_color_font_hover=’custom’ btn_custom_font_hover=’#ffffff’ border=’solid’ border_width=’1′ border_width_sync=’true’ border_color=” border_radius=’0px’ border_radius_sync=’true’ box_shadow=” box_shadow_style=’0px,0px,0px,0px’ box_shadow_color=” hover_opacity=” sonar_effect_effect=” sonar_effect_color=” sonar_effect_duration=’1′ sonar_effect_scale=” sonar_effect_opac=’0.5′ id=” custom_class=’landing-page-2023-download-button’ template_class=” av_uid=’av-1z2kgzv’ sc_version=’1.0′ admin_preview_bg=”] [/av_two_third][av_one_third min_height=” vertical_alignment=’av-align-top’ space=” row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ custom_margin=” margin=’0px’ mobile_breaking=” mobile_column_order=” min_col_height=” padding=” svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_flip=” svg_div_top_invert=” svg_div_top_front=” svg_div_top_opacity=” svg_div_top_preview=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_flip=” svg_div_bottom_invert=” svg_div_bottom_front=” svg_div_bottom_opacity=” svg_div_bottom_preview=” border=” border_style=’solid’ border_color=” radius=” column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” background_position=’top left’ background_repeat=’no-repeat’ highlight=” highlight_size=” animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” mobile_col_pos=’0′ id=” custom_class=” template_class=” aria_label=” av_uid=’av-pefxyj’ sc_version=’1.0′] [av_image src=’https://www.synapsesem.com/wp-content/uploads/2022/12/Cover_1A.png’ attachment=’12927′ attachment_size=’full’ copyright=” caption=” image_size=” styling=” align=’center’ font_size=” overlay_opacity=’0.4′ overlay_color=’#000000′ overlay_text_color=’#ffffff’ animation=’no-animation’ hover=” appearance=” link=” target=” title_attr=” alt_attr=” img_scrset=” lazy_loading=’disabled’ id=” custom_class=” template_class=” av_element_hidden_in_editor=’0′ av_uid=’av-lbwjqwwl’ sc_version=’1.0′ admin_preview_bg=”][/av_image] [/av_one_third] [/av_section] [av_textblock textblock_styling_align=” textblock_styling=” textblock_styling_gap=” textblock_styling_mobile=” size=’16’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” template_class=” av_uid=’av-lbwh4yqn’ sc_version=’1.0′ admin_preview_bg=”] Get the ultimate list of questions to ask potential performance marketing partners during the evaluation/RFP process. This guide covers important topics such as:

• Whether you should work with a specialized agency or an integrated agency
• How to get the agency’s best resources on your account
• How to negotiate management fees
• The importance of industry experience
• The importance of the firm’s technical capabilities, particularly for B2B tech and other lead gen companies
• How to leverage references to better evaluate (and potentially eliminate) potential partners
• Whether a larger agency or smaller agency is a better fit
• How to evaluate the agency’s client services capabilities and fit
• How many hours the agency will be allocating to your account each month, and the breakdown of that time

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Download our 2023 Guide: How to Choose the Right Performance Marketing Agency and get the most important questions and our POV on each!

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