Synapse Blog
October 22, 2024
A Marketer’s Guide to Enhanced Conversions
Enhanced conversions for Google Ads has been a recent hot topic in the digital marketing community, but there are...
January 25, 2024
7 Excel Formulas to Make Paid Search Easier
In the world of Pay-Per-Click (PPC) advertising, digital marketers are constantly managing data, optimizing ad copy,...
January 18, 2024
4 Best AI Video Generators for Marketing in 2024
As businesses increasingly invest in video content, the numbers speak for themselves. According to HubSpot’s...
December 14, 2023
A Guide to Google’s Helpful Content Updates
You might ask yourself: “Helpful content? Who’s creating UNhelpful content?” Believe it or not, there are many...
December 7, 2023
When and How to Use Broad Match Keywords
The landscape of match types across paid search is constantly changing. More recently, Google has pushed users away...
November 21, 2023
Guide to the GA4 BigQuery Export
The switch from Universal Analytics to Google Analytics 4 (GA4) has come with both benefits and challenges for...