Oscar Predictions 2015: Beat My Ballot and Win a Free PPC Audit
The Oscars are right around the corner. If you’re like me, you’re jittery with anticipation. After all, how many...
Are All Impressions Created Equally?
Cracking the Mystery Behind Budget-Limited Impression Distribution Over the course of my career I’ve learned that...
Synapse SEM Introduces New Website and Revamped Service Offering
Synapse SEM, a Leader in Statistical Optimization, Enhances its SEO and PPC Service Offerings and Launches New...
Google Authorship: An Often Overlooked SEO Strategy
In the SEO world, quick and simple opportunities to boost performance are about as common as a cactus in Siberia....
Guest Blogging is Alive and Well
Overview In a recent blog post, Google’s Matt Cutts discusses the pervasiveness of spammy guest blogging...
Driving Sales From Your Facebook Followers
It seems that just about every company has a Facebook page these days. Many companies are even devoting serious...
Is Your Anchor Text Diversified?
How to Evaluate Your Anchor Text Profile: Google’s latest algorithmic update, dubbed “Penguin,” is carefully...
Making Optimization Signficant: The Role of Statistical Analysis
Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the...
Paid Search Branded Campaigns: Effective or Excessive?
Every paid search campaign we build seems to elicit the same response. No matter who the client is—a small local...
