Synapse’s New Reporting and Analytics Capabilities
Synapse Announces Enhanced Reporting and Analytics Capabilities Synapse is excited to announce that it has made...
Broad Match Modifier is Changing, What Now?
In February 2021 Google announced that they will be changing the matching behavior of broad match modifier in favor...
Average Position is Gone, Now What?
As I’m sure you know by now, Google Ads retired one of their original metrics (average position) back in September...
How to Perform a Proper PPC Competitor Analysis
You’ll often hear that a little healthy competition is a good thing for your business. It certainly doesn’t feel...How to Build a Better PPC Spend Tracker
Whether you are on the agency or client side, two of the most important aspects of PPC management are budget...
Starting Fresh: Rethinking PPC Ad Copy Testing Pt. 2
In one of our previous articles, we discussed two approaches to ad copy testing; impression split testing and...
Starting Fresh: Rethinking PPC Ad Copy Testing
If you are like us, then you can appreciate how useful AdWords can be to determine the right message to distribute...
3 Keys to Improve Your PPC Lead Quality
PPC can be a truly remarkable sales channel. Nowhere else are you able to target hand-raisers with such precision....
Enhanced CPC vs. Manual Bidding Test
Many search marketers may be afraid to admit it, but we aren’t always perfect. There are always some things that can...
