Synapse Blog
4 Proven Methods to Maximize Your RLSA Efforts and Boost Conversion Rate
In PPC, RLSA campaigns can sometimes be overlooked. Companies often latch on to the idea of flashy image ads to...
Using Data to Drive Your Content Marketing Strategy
When most people think “content,” they think “creative.” I know I did. Coming from a creative writing background, I...
3 Keys to Improve Your PPC Lead Quality
PPC can be a truly remarkable sales channel. Nowhere else are you able to target hand-raisers with such precision....
7 SEO Mistakes Dropping You Down the SERP
Search engine optimization (SEO) is a critical asset to any inbound marketing strategy. A sound approach to SEO will...
4 PPC Remarketing Lists You Should Always be Using
Whether you are a paid search marketer or not, we have all experienced those image ads following us around on almost...
Google Launches Automated Call Extensions on Mobile
One of the more recent updates within Google AdWords is automated call extensions for landing pages that prominently...
