Synapse Blog
Enhanced CPC vs. Manual Bidding Test
Many search marketers may be afraid to admit it, but we aren’t always perfect. There are always some things that can...
How to Grow Your RLSA Campaigns with Similar Audiences
If you are a Google advertiser you have, without a doubt, been plagued with the client’s request of “How do we grow...
The Impact of Google’s Latest Mobile Updates
Earlier in August, Google unveiled multiple changes to their mobile market that will significantly impact overall...
The Ins and Outs of Competitor Keyword Bidding for PPC
One of the greatest things about PPC is that if there is a query with enough search volume, you can likely bid on...
What You Need to Know About Google’s Expanded Text Ads
In our latest blog post regarding expanded text ads (ETAs), we talked about the expected outcomes of running...
Landing the Featured Snippets Spot in Google
Since its inception, Google has tried to satisfy searchers’ intent and deliver the most streamlined user experience....
