Synapse Blog
How Google Determines Actual CPCs Will Surprise You
OK, so you’ve been investing in PPC advertising for years. You know how your KPIs are performing, and how much...
Advanced PPC Series: Your Test Results Can’t Be Trusted
Your Ad Copy Test Results Can’t Be Trusted: A Need-to-Read Article for Search Engine Marketers
If you are like us,...
Oscar Predictions 2015 Recap
Last night’s Oscars proved to be quite the spectacle, with Neil Patrick Harris walking around in his underwear and...
Oscar Predictions 2015: Beat My Ballot and Win a Free PPC Audit
The Oscars are right around the corner. If you’re like me, you’re jittery with anticipation. After all, how many...
Are All Impressions Created Equally?
Cracking the Mystery Behind Budget-Limited Impression Distribution
Over the course of my career I’ve learned that...
Synapse SEM Introduces New Website and Revamped Service Offering
Synapse SEM, a Leader in Statistical Optimization, Enhances its SEO and PPC Service Offerings and Launches New...
