Synapse Blog
Google Authorship: An Often Overlooked SEO Strategy
In the SEO world, quick and simple opportunities to boost performance are about as common as a cactus in Siberia....
Guest Blogging is Alive and Well
Overview
In a recent blog post, Google’s Matt Cutts discusses the pervasiveness of spammy guest blogging...
Driving Sales From Your Facebook Followers
It seems that just about every company has a Facebook page these days. Many companies are even devoting serious...
Is Your Anchor Text Diversified?
How to Evaluate Your Anchor Text Profile:
Google’s latest algorithmic update, dubbed “Penguin,” is carefully...
Making Optimization Signficant: The Role of Statistical Analysis
Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the...
Paid Search Branded Campaigns: Effective or Excessive?
Every paid search campaign we build seems to elicit the same response. No matter who the client is—a small local...
