Synapse Blog
November 7, 2013
Driving Sales From Your Facebook Followers
It seems that just about every company has a Facebook page these days. Many companies are even devoting serious...
September 6, 2013
Is Your Anchor Text Diversified?
How to Evaluate Your Anchor Text Profile:
Google’s latest algorithmic update, dubbed “Penguin,” is carefully...
August 16, 2013
Making Optimization Signficant: The Role of Statistical Analysis
Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the...
June 26, 2013
Paid Search Branded Campaigns: Effective or Excessive?
Every paid search campaign we build seems to elicit the same response. No matter who the client is—a small local...
April 12, 2013
Is Your Bid Op Tool Worth The Cost?
By Paul Benson
Thousands of online advertisers in the U.S. rely on bid optimization tools (BOTs) to make their paid...
June 20, 2012
Google Introduces AdWords For Video
Earlier this spring, Google expanded their paid search advertising capabilities by launching their new video...