Synapse Blog
Is Your Bid Op Tool Worth The Cost?
By Paul Benson
Thousands of online advertisers in the U.S. rely on bid optimization tools (BOTs) to make their paid...
Google Introduces AdWords For Video
Earlier this spring, Google expanded their paid search advertising capabilities by launching their new video...
Synapse SEM Published In Search Marketing Standard Magazine
Boston—May 29, 2012—Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have...
Implementing Segmented ROI Analysis
By Mark Casali
To succeed in online marketing, an agency must be committed to adaptation, innovation, and, of...
Synapse SEM Launches New Content Writing Services
Boston—May 14, 2012— Synapse SEM is pleased to announce that it will be offering content writing services to...
Synapse SEM Speaks at SES
Boston—January 9, 2012—Paul Benson, Co-founder of online marketing firm Synapse SEM, LLC, has been selected as a...
