Synapse Blog
7 Excel Formulas to Make Paid Search Easier
In the world of Pay-Per-Click (PPC) advertising, digital marketers are constantly managing data, optimizing ad copy,...
4 Best AI Video Generators for Marketing in 2024
As businesses increasingly invest in video content, the numbers speak for themselves. According to HubSpot’s...
A Guide to Google’s Helpful Content Updates
You might ask yourself: “Helpful content? Who’s creating UNhelpful content?” Believe it or not, there are many...
When and How to Use Broad Match Keywords
The landscape of match types across paid search is constantly changing. More recently, Google has pushed users away...
Guide to the GA4 BigQuery Export
The switch from Universal Analytics to Google Analytics 4 (GA4) has come with both benefits and challenges for...
UA VS. GA4: A GA4 Guide for Beginners
Are you used to Universal Analytics and dreading learning the new GA4 interface? If you’re unsure of how to jump...
