Synapse Blog
When and How to Use Broad Match Keywords
The landscape of match types across paid search is constantly changing. More recently, Google has pushed users away...
Guide to the GA4 BigQuery Export
The switch from Universal Analytics to Google Analytics 4 (GA4) has come with both benefits and challenges for...
UA VS. GA4: A GA4 Guide for Beginners
Are you used to Universal Analytics and dreading learning the new GA4 interface? If you’re unsure of how to jump...
Content Marketing in the Age of AI: 5 Tips for SEO Specialists
In today’s digital landscape, content marketing is a critical component of any successful company strategy....
What You Need to Know About the Data-Driven Attribution Model In GA4
First click, linear, time decay, and position-based attribution models are going away across Google Ads and Google...
How Much Automation is TOO Much in Google Ads?
It is no secret that the entire world is moving towards a more automated way of life. There are now cars that can...
