Synapse Blog
Content Marketing in the Age of AI: 5 Tips for SEO Specialists
In today’s digital landscape, content marketing is a critical component of any successful company strategy....
What You Need to Know About the Data-Driven Attribution Model In GA4
First click, linear, time decay, and position-based attribution models are going away across Google Ads and Google...
How Much Automation is TOO Much in Google Ads?
It is no secret that the entire world is moving towards a more automated way of life. There are now cars that can...
The Evolution of Google Ads Match Types
In the realm of online advertising, Google Ads has long been a cornerstone for businesses seeking to connect with...
Reels. Shorts. TikToks. How The Consumption of Video is Evolving
In today’s digital age, video content has become an integral part of our daily lives. In fact, 93% of social...
Google Ads Experiments: Key Features & Best Practices
It’s no secret that a/b testing is imperative to a successful paid search program—but what does that mean, and what...
