Synapse Blog
How Much Automation is TOO Much in Google Ads?
It is no secret that the entire world is moving towards a more automated way of life. There are now cars that can...
The Evolution of Google Ads Match Types
In the realm of online advertising, Google Ads has long been a cornerstone for businesses seeking to connect with...
Reels. Shorts. TikToks. How The Consumption of Video is Evolving
In today’s digital age, video content has become an integral part of our daily lives. In fact, 93% of social...
Google Ads Experiments: Key Features & Best Practices
It’s no secret that a/b testing is imperative to a successful paid search program—but what does that mean, and what...
How Google’s Infinite Scroll Impacted the SERP for Good
“No one clicks over to Page 2”. We’ve all heard this timeless quip, that no one in their right mind would ever be so...
GA4 POV: Top 3 Benefits and Challenges
Have you recently migrated to GA4 but are still getting up to speed on the actual differences (the good and the bad)...
