Synapse Blog
Synapse Launches New Social Impact Program
Boston, MA – February 24, 2022 – Synapse SEM, a leading performance marketing firm, announced today the launch of...
Broad Match Modifier is Changing, What Now?
In February 2021 Google announced that they will be changing the matching behavior of broad match modifier in favor...
Your Guide to the Recent Google Ads Targeting Updates
Google Ads has recently announced they will follow suit with Facebook to change the allowed targeting options for...
Google Commits $340m in Google Ads Credits to SMBs – Are you Eligible?
In late March, Google published an article stating that they are committing $800m to support SMBs and crisis...
Average Position is Gone, Now What?
As I’m sure you know by now, Google Ads retired one of their original metrics (average position) back in September...
How to Determine Your Optimal PPC Budget
Many PPC budgets are determined by a company’s overall marketing dollars, but what should you actually spend each...
