Synapse Blog
Your Guide to the Recent Google Ads Targeting Updates
Google Ads has recently announced they will follow suit with Facebook to change the allowed targeting options for...
Google Commits $340m in Google Ads Credits to SMBs – Are you Eligible?
In late March, Google published an article stating that they are committing $800m to support SMBs and crisis...
Average Position is Gone, Now What?
As I’m sure you know by now, Google Ads retired one of their original metrics (average position) back in September...
How to Determine Your Optimal PPC Budget
Many PPC budgets are determined by a company’s overall marketing dollars, but what should you actually spend each...
What to Keep in Mind When Launching a Branded PPC Campaign
One of the most commonly asked questions when presenting a PPC proposal to a new a client is “why should we waste...
How to Perform a Proper PPC Competitor Analysis
You’ll often hear that a little healthy competition is a good thing for your business. It certainly doesn’t feel...
