Synapse Blog
Synapse Announces New Office Space in Newton, MA
Newton, MA – August 7, 2019 – Synapse SEM, a specialized performance marketing agency, announced today they have...
Synapse SEM Announces Partnership with Revenue Architects
Boston, MA – May 28, 2019 – Synapse SEM, a specialized performance marketing firm, announced today a new partnership...
How to Build a Better PPC Spend Tracker
Whether you are on the agency or client side, two of the most important aspects of PPC management are budget...
How to use Google In-Market Audiences for Search
While the concept of RLSA campaigns (Remarketing Lists for Search Audiences), Customer Match, and Similar Audiences...
3 Advanced SEM Targeting Strategies
Strategic targeting in a campaign can have many impactful benefits: increased site traffic, increased conversion...
Putting Mobile-First: A Guide to Google’s Mobile-First Indexing in 2019
Today, consumers are putting mobile first. Increasingly (and habitually), more of us are turning to our smartphones...
