Synapse Blog
May 28, 2019
Synapse SEM Announces Partnership with Revenue Architects
Boston, MA – May 28, 2019 – Synapse SEM, a specialized performance marketing firm, announced today a new partnership...
April 26, 2019
How to Build a Better PPC Spend Tracker
Whether you are on the agency or client side, two of the most important aspects of PPC management are budget...
April 19, 2019
How to use Google In-Market Audiences for Search
While the concept of RLSA campaigns (Remarketing Lists for Search Audiences), Customer Match, and Similar Audiences...
February 22, 2019
3 Advanced SEM Targeting Strategies
Strategic targeting in a campaign can have many impactful benefits: increased site traffic, increased conversion...
February 11, 2019
Putting Mobile-First: A Guide to Google’s Mobile-First Indexing in 2019
Today, consumers are putting mobile first. Increasingly (and habitually), more of us are turning to our smartphones...
January 22, 2019
The 2019 SEM Agency Guide: How to Choose the Right SEM Partner
The 2019 Guide to Choosing the Right SEM Partner
Choosing the wrong SEM partner can cost you significant time, money...