Synapse Blog
How to Perform a Proper PPC Competitor Analysis
You’ll often hear that a little healthy competition is a good thing for your business. It certainly doesn’t feel...
What is Structured Data (and Schema Markup) and What Can it Mean for SEO?
Google, Bing, and other major search engines have been encouraging webmasters to use structured data for years now....
Synapse Announces New Office Space in Newton, MA
Newton, MA – August 7, 2019 – Synapse SEM, a specialized performance marketing agency, announced today they have...
Synapse SEM Announces Partnership with Revenue Architects
Boston, MA – May 28, 2019 – Synapse SEM, a specialized performance marketing firm, announced today a new partnership...
How to Build a Better PPC Spend Tracker
Whether you are on the agency or client side, two of the most important aspects of PPC management are budget...
How to use Google In-Market Audiences for Search
While the concept of RLSA campaigns (Remarketing Lists for Search Audiences), Customer Match, and Similar Audiences...
