Synapse Blog
Synapse SEM Announces 7th Consecutive Year of Growth
Boston, MA – January 21, 2018 – Synapse SEM, a specialized search engine marketing firm, announced year-over-year...
Starting Fresh: Rethinking PPC Ad Copy Testing Pt. 2
In one of our previous articles, we discussed two approaches to ad copy testing; impression split testing and...
SEO in an Age of High Quality Content: Google’s Updated Search Quality Guidelines & E-A-T-ing Your Way to Great Content
In both March and April 2018, Google made broad updates to their core algorithm. Then, on August 1, 2018, yet...
Google AdWords Has Changed as We Know It
Millions of businesses around the world have relied on Google AdWords. In July, Google announced that AdWords would...
Get Ahead of the Game with Google’s New Expanded Text Ad & RSA Updates
Google has recently announced yet another impactful change to their ad format. In 2016, expanded text ads were...
A Year in Review: Google Algorithm Updates That Affected Your SEO in 2017
***March 2018 Update: During the weekend of March 9, 2018, Google rolled out a “broad core algorithm...
