Synapse Blog
How to use Google In-Market Audiences for Search
While the concept of RLSA campaigns (Remarketing Lists for Search Audiences), Customer Match, and Similar Audiences...
3 Advanced SEM Targeting Strategies
Strategic targeting in a campaign can have many impactful benefits: increased site traffic, increased conversion...
Putting Mobile-First: A Guide to Google’s Mobile-First Indexing in 2019
Today, consumers are putting mobile first. Increasingly (and habitually), more of us are turning to our smartphones...
The 2019 SEM Agency Guide: How to Choose the Right SEM Partner
The 2019 Guide to Choosing the Right SEM Partner
Choosing the wrong SEM partner can cost you significant time, money...
Synapse SEM Announces 7th Consecutive Year of Growth
Boston, MA – January 21, 2018 – Synapse SEM, a specialized search engine marketing firm, announced year-over-year...
Starting Fresh: Rethinking PPC Ad Copy Testing Pt. 2
In one of our previous articles, we discussed two approaches to ad copy testing; impression split testing and...
