Synapse Blog
How the AdWords Budget Update is Impacting Advertisers
Back in October Google announced they were making some changes, and campaigns would now be eligible to spend up to...
Starting Fresh: Rethinking PPC Ad Copy Testing
If you are like us, then you can appreciate how useful AdWords can be to determine the right message to distribute...
How Blockchain Tech Will Disrupt the Digital Marketing Industry
If you’ve had any sort of insight into tech over the past year, you’ve probably heard of blockchain technology. If...
4 Proven Methods to Maximize Your RLSA Efforts and Boost Conversion Rate
In PPC, RLSA campaigns can sometimes be overlooked. Companies often latch on to the idea of flashy image ads to...
Using Data to Drive Your Content Marketing Strategy
When most people think “content,” they think “creative.” I know I did. Coming from a creative writing background, I...
3 Keys to Improve Your PPC Lead Quality
PPC can be a truly remarkable sales channel. Nowhere else are you able to target hand-raisers with such precision....
