Synapse Blog
Google AdWords Has Changed as We Know It
Millions of businesses around the world have relied on Google AdWords. In July, Google announced that AdWords would...
Get Ahead of the Game with Google’s New Expanded Text Ad & RSA Updates
Google has recently announced yet another impactful change to their ad format. In 2016, expanded text ads were...
A Year in Review: Google Algorithm Updates That Affected Your SEO in 2017
***March 2018 Update: During the weekend of March 9, 2018, Google rolled out a “broad core algorithm...
How the AdWords Budget Update is Impacting Advertisers
Back in October Google announced they were making some changes, and campaigns would now be eligible to spend up to...
Starting Fresh: Rethinking PPC Ad Copy Testing
If you are like us, then you can appreciate how useful AdWords can be to determine the right message to distribute...
How Blockchain Tech Will Disrupt the Digital Marketing Industry
If you’ve had any sort of insight into tech over the past year, you’ve probably heard of blockchain technology. If...
