Maximizing ROI: Best Practices for B2B Paid Campaigns on LinkedIn
In the fast-paced world of B2B marketing, LinkedIn has emerged as a powerhouse platform for reaching key decision-makers and industry influencers, with 134.5 million active daily users. (Statista)
As the oldest (still active) social media platform, having launched in 2023,...
Using GDN for Awareness? Here are 3 More Impactful Strategies
In the B2B marketing world, generating qualified leads is typically the highest priority need. Marketing teams are focused on any lead gen method that proves successful, whether it be Google search, LinkedIn, email marketing, Meta, etc. The question digital marketers are...
A Marketer’s Guide to Enhanced Conversions
Enhanced conversions for Google Ads has been a recent hot topic in the digital marketing community, but there are still many questions around exactly what it is, how it works, how it’s implemented, and why you should implement it. Luckily we’re here to answer and explain all...
7 Excel Formulas to Make Paid Search Easier
In the world of Pay-Per-Click (PPC) advertising, digital marketers are constantly managing data, optimizing ad copy, and creating reports.
4 Best AI Video Generators for Marketing in 2024
As businesses increasingly invest in video content, the numbers speak for themselves. According to HubSpot’s State of Marketing Report, 87% of video marketers confirm that incorporating video content has led to an increase in traffic to their websites. Additionally, 80%...
A Guide to Google’s Helpful Content Updates
You might ask yourself: “Helpful content? Who’s creating UNhelpful content?” Believe it or not, there are many websites out there designed to exploit Google’s ranking algorithms to make a quick buck.Some good news: If you’re already concerned about keeping your website...
When and How to Use Broad Match Keywords
The landscape of match types across paid search is constantly changing. More recently, Google has pushed users away from the traditional exact and phrase match types to the notoriously avoided broad match. For years, advertisers were content with utilizing phrase match and...
Guide to the GA4 BigQuery Export
The switch from Universal Analytics to Google Analytics 4 (GA4) has come with both benefits and challenges for marketers. One of the most exciting benefits on the data analysis and warehousing front is the free (no 360 required!) BigQuery link. This link allows you to...
UA VS. GA4: A GA4 Guide for Beginners
Are you used to Universal Analytics and dreading learning the new GA4 interface? If you’re unsure of how to jump into the new platform, where to find reports, or how to analyze your site data, you’ve come to the right place. Read on to get an overview of the new analytics...
Content Marketing in the Age of AI: 5 Tips for SEO Specialists
In today’s digital landscape, content marketing is a critical component of any successful company strategy. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. However,...
