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  Hype around Google’s AI Overview SERP feature in the SEO industry is getting overblown. Sure, it’s new and AI is having a moment. And I’m sure we’ll see Google continue to integrate AI features into the search experience. But there isn’t much for us there. The same...

The adoption of AI in marketing is surging. The Artificial Intelligence 2024 Benchmark Report from Influencer Marketing Hub shows that 42.2% of marketers have already adopted generative AI, highlighting its increasing role in digital strategies. As search engines and user...

Synapse Announces Enhanced Reporting and Analytics Capabilities Synapse is excited to announce that it has made significant upgrades to its reporting and analytics capabilities. Earlier this year, the agency partnered with Funnel.io, a marketing intelligence platform, to...

In the fast-paced world of B2B marketing, LinkedIn has emerged as a powerhouse platform for reaching key decision-makers and industry influencers, with 134.5 million active daily users. (Statista) As the oldest (still active) social media platform, having launched in 2023,...

In the B2B marketing world, generating qualified leads is typically the highest priority need. Marketing teams are focused on any lead gen method that proves successful, whether it be Google search, LinkedIn, email marketing, Meta, etc. The question digital marketers are...

Enhanced conversions for Google Ads has been a recent hot topic in the digital marketing community, but there are still many questions around exactly what it is, how it works, how it’s implemented, and why you should implement it. Luckily we’re here to answer and explain all...

In the world of Pay-Per-Click (PPC) advertising, digital marketers are constantly managing data, optimizing ad copy, and creating reports.

As businesses increasingly invest in video content, the numbers speak for themselves. According to HubSpot’s State of Marketing Report, 87% of video marketers confirm that incorporating video content has led to an increase in traffic to their websites. Additionally, 80%...

You might ask yourself: “Helpful content? Who’s creating UNhelpful content?” Believe it or not, there are many websites out there designed to exploit Google’s ranking algorithms to make a quick buck.Some good news: If you’re already concerned about keeping your website...

The landscape of match types across paid search is constantly changing. More recently, Google has pushed users away from the traditional exact and phrase match types to the notoriously avoided broad match. For years, advertisers were content with utilizing phrase match and...