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When you think of TV advertising, you may think of traditional linear TV advertising. You might picture paying hefty sums for a Super Bowl spot, relying on probabilistic attribution models, and hoping users convert. However, with 80.7 million U.S. households expected to cut...

  As the digital marketing landscape continues to evolve, social media platforms are gaining traction in search. When considering search engine optimization (SEO), it may be time to reevaluate search behaviors and adjust SEO strategies accordingly. Should we reconsider...

  Google Ads scripts offer advertisers a powerful way to automate workflows, optimize campaigns, and uncover hidden performance insights. With programmatic access to your account’s data and settings, these scripts help streamline repetitive tasks, enable data-driven...

  Hype around Google’s AI Overview SERP feature in the SEO industry is getting overblown. Sure, it’s new and AI is having a moment. And I’m sure we’ll see Google continue to integrate AI features into the search experience. But there isn’t much for us there. The same...

The adoption of AI in marketing is surging. The Artificial Intelligence 2024 Benchmark Report from Influencer Marketing Hub shows that 42.2% of marketers have already adopted generative AI, highlighting its increasing role in digital strategies. As search engines and user...

Synapse Announces Enhanced Reporting and Analytics Capabilities Synapse is excited to announce that it has made significant upgrades to its reporting and analytics capabilities. Earlier this year, the agency partnered with Funnel.io, a marketing intelligence platform, to...

In the fast-paced world of B2B marketing, LinkedIn has emerged as a powerhouse platform for reaching key decision-makers and industry influencers, with 134.5 million active daily users. (Statista) As the oldest (still active) social media platform, having launched in 2023,...

In the B2B marketing world, generating qualified leads is typically the highest priority need. Marketing teams are focused on any lead gen method that proves successful, whether it be Google search, LinkedIn, email marketing, Meta, etc. The question digital marketers are...

Enhanced conversions for Google Ads has been a recent hot topic in the digital marketing community, but there are still many questions around exactly what it is, how it works, how it’s implemented, and why you should implement it. Luckily we’re here to answer and explain all...

In the world of Pay-Per-Click (PPC) advertising, digital marketers are constantly managing data, optimizing ad copy, and creating reports.