Making Optimization Signficant: The Role of Statistical Analysis
Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the Search Marketing Standard Magazine. Following an intensive research project with Babson College Professor Dessislava Pachamanova, Ph.D., Synapse SEM has...
Paid Search Branded Campaigns: Effective or Excessive?
Every paid search campaign we build seems to elicit the same response. No matter who the client is—a small local business, or a fortune 500 company—every client questions whether our campaigns should include branded keywords and ads. In other words, should the campaign...
Is Your Bid Op Tool Worth The Cost?
By Paul Benson
Thousands of online advertisers in the U.S. rely on bid optimization tools (BOTs) to make their paid search campaigns more efficient. These software “solutions” or “platforms” which typically leverage rule-based or algorithmic bidding, claim the upper hand...
Google Introduces AdWords For Video
Earlier this spring, Google expanded their paid search advertising capabilities by launching their new video advertising platform “AdWords for Video.” The program’s launch immediately turned video content advertising into an affordable, targetable, and measurable medium....
Synapse SEM Published In Search Marketing Standard Magazine
Boston—May 29, 2012—Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the Search Marketing Standard Magazine this week. Following an intensive research project with Babson College Professor Dessislava Pachamanova,...
Implementing Segmented ROI Analysis
By Mark Casali
To succeed in online marketing, an agency must be committed to adaptation, innovation, and, of course, optimization. The industry seems to produce a never ending array of methods to improve and refine account performance, but as search marketers, our very own...
Synapse SEM Launches New Content Writing Services
Boston—May 14, 2012— Synapse SEM is pleased to announce that it will be offering content writing services to existing and prospective Synapse clients starting June 1st. Synapse SEM, known for its comprehensive SEO audits and consulting services, identified a growing need for...
Synapse SEM Speaks at SES
Boston—January 9, 2012—Paul Benson, Co-founder of online marketing firm Synapse SEM, LLC, has been selected as a featured speaker at the upcoming SES Conference in San Diego. Mr. Benson will be introducing Synapse SEM’s new suite of statistical applications during the...
Synapse SEM, LLC Joins Greater Boston Chamber of Commerce
Boston– Dec. 22, 2011– Synapse SEM, a full service online marketing firm, today announced its membership in the Greater Boston Chamber of Commerce. The Greater Boston Chamber of Commerce will help Synapse SEM reach its target industries while solidifying their brand in the...
Synapse SEM On-Boards Pharmatron, Inc.
Boston—November 21, 2011– Synapse SEM, a full service online marketing firm, today announced Pharmatron, Inc. as their newest client. Pharmatron, Inc. manufactures manual, semi-automatic, and automatic solid dosage form testing equipment for the pharmaceutical industry....
