Google Authorship: An Often Overlooked SEO Strategy
In the SEO world, quick and simple opportunities to boost performance are about as common as a cactus in Siberia. The reality is that successful SEO strategies are dependent on intensive content development efforts, carefully optimized on-page tags, and a thorough attention...
Guest Blogging is Alive and Well
Overview
In a recent blog post, Google’s Matt Cutts discusses the pervasiveness of spammy guest blogging activities. The head of Google’s Webspam team goes so far as to state, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.” The purpose of this...
Driving Sales From Your Facebook Followers
It seems that just about every company has a Facebook page these days. Many companies are even devoting serious resources to develop new and fresh social content. From our perspective, it often seems that the motivation to join the Facebook fray is in itself ‘social.’...
Is Your Anchor Text Diversified?
How to Evaluate Your Anchor Text Profile:
Google’s latest algorithmic update, dubbed “Penguin,” is carefully evaluating anchor text diversification when determining website rankings. In this article we will demonstrate how to evaluate your anchor text profile.
Read the full...
Making Optimization Signficant: The Role of Statistical Analysis
Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the Search Marketing Standard Magazine. Following an intensive research project with Babson College Professor Dessislava Pachamanova, Ph.D., Synapse SEM has...
Paid Search Branded Campaigns: Effective or Excessive?
Every paid search campaign we build seems to elicit the same response. No matter who the client is—a small local business, or a fortune 500 company—every client questions whether our campaigns should include branded keywords and ads. In other words, should the campaign...
Is Your Bid Op Tool Worth The Cost?
By Paul Benson
Thousands of online advertisers in the U.S. rely on bid optimization tools (BOTs) to make their paid search campaigns more efficient. These software “solutions” or “platforms” which typically leverage rule-based or algorithmic bidding, claim the upper hand...
Google Introduces AdWords For Video
Earlier this spring, Google expanded their paid search advertising capabilities by launching their new video advertising platform “AdWords for Video.” The program’s launch immediately turned video content advertising into an affordable, targetable, and measurable medium....
Synapse SEM Published In Search Marketing Standard Magazine
Boston—May 29, 2012—Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the Search Marketing Standard Magazine this week. Following an intensive research project with Babson College Professor Dessislava Pachamanova,...
Implementing Segmented ROI Analysis
By Mark Casali
To succeed in online marketing, an agency must be committed to adaptation, innovation, and, of course, optimization. The industry seems to produce a never ending array of methods to improve and refine account performance, but as search marketers, our very own...
