What is Structured Data (and Schema Markup) and What Can it Mean for SEO?
Google, Bing, and other major search engines have been encouraging webmasters to use structured data for years now. Still, only 17 percent of marketers are using structured data markup on their websites today. With incentives like enriched organic search results, it’s a...
Synapse Announces New Office Space in Newton, MA
Newton, MA – August 7, 2019 – Synapse SEM, a specialized performance marketing agency, announced today they have relocated their Massachusetts office to Washington Street in Newton. This move is part of a 2019 initiative to build more collaboration and foster a greater sense...
Synapse SEM Announces Partnership with Revenue Architects
Boston, MA – May 28, 2019 – Synapse SEM, a specialized performance marketing firm, announced today a new partnership with Revenue Architects a marketing and sales integration company. This partnership will allow Synapse to provide its clients with best-in-class design and...
How to Build a Better PPC Spend Tracker
Whether you are on the agency or client side, two of the most important aspects of PPC management are budget management and identifying significant performance fluctuations in real-time (e.g. spend doubled from the prior day unexpectedly). Unfortunately, there aren’t many...
How to use Google In-Market Audiences for Search
While the concept of RLSA campaigns (Remarketing Lists for Search Audiences), Customer Match, and Similar Audiences have been key SEM strategies for some time now, Google has recently introduced the ability to use existing in-market audiences for search. These audiences were...
3 Advanced SEM Targeting Strategies
Strategic targeting in a campaign can have many impactful benefits: increased site traffic, increased conversion rates, improved efficiency and higher return on investment. Monitoring bidding and conversion volume can only go so far to improve efficiency. Below we will...
Putting Mobile-First: A Guide to Google’s Mobile-First Indexing in 2019
Today, consumers are putting mobile first. Increasingly (and habitually), more of us are turning to our smartphones during moments of need – to ask a question, find a solution, reach a local business, and even to book travel or search for a new home. According to Google, 96...
The 2019 SEM Agency Guide: How to Choose the Right SEM Partner
The 2019 Guide to Choosing the Right SEM Partner
Choosing the wrong SEM partner can cost you significant time, money and effort. And choosing a partner isn’t easy; even if you’ve received a referral from a friend or colleague, you’ll still be wondering whether that agency...
Synapse SEM Announces 7th Consecutive Year of Growth
Boston, MA – January 21, 2018 – Synapse SEM, a specialized search engine marketing firm, announced year-over-year revenue growth for its seventh consecutive year. Coming off its most successful year yet, the agency has now grown every year since its inception in 2011.
The...
Starting Fresh: Rethinking PPC Ad Copy Testing Pt. 2
In one of our previous articles, we discussed two approaches to ad copy testing; impression split testing and optimize for conversion rotation testing.
To summarize, impression split testing is done to deliver the same number of impressions to each ad in the test. This is...
