The 2019 SEM Agency Guide: How to Choose the Right SEM Partner
The 2019 Guide to Choosing the Right SEM Partner
Choosing the wrong SEM partner can cost you significant time, money and effort. And choosing a partner isn’t easy; even if you’ve received a referral from a friend or colleague, you’ll still be wondering whether that agency...
Synapse SEM Announces 7th Consecutive Year of Growth
Boston, MA – January 21, 2018 – Synapse SEM, a specialized search engine marketing firm, announced year-over-year revenue growth for its seventh consecutive year. Coming off its most successful year yet, the agency has now grown every year since its inception in 2011.
The...
Starting Fresh: Rethinking PPC Ad Copy Testing Pt. 2
In one of our previous articles, we discussed two approaches to ad copy testing; impression split testing and optimize for conversion rotation testing.
To summarize, impression split testing is done to deliver the same number of impressions to each ad in the test. This is...
SEO in an Age of High Quality Content: Google’s Updated Search Quality Guidelines & E-A-T-ing Your Way to Great Content
In both March and April 2018, Google made broad updates to their core algorithm. Then, on August 1, 2018, yet another core algorithm update – the so-called “Medic” update – was rolled out. What did they all have in common? SEO pros like Glenn Gabe speculate these algo updates...
Google AdWords Has Changed as We Know It
Millions of businesses around the world have relied on Google AdWords. In July, Google announced that AdWords would soon become unavailable. In its place would be a more efficient and streamlined interface with an entirely new brand, Google Ads. Here we will discuss some...
Get Ahead of the Game with Google’s New Expanded Text Ad & RSA Updates
Google has recently announced yet another impactful change to their ad format. In 2016, expanded text ads were unveiled, essentially revolutionizing the basic paid search ad. With these ads, advertisers were granted a second headline, along with a longer description line of...
A Year in Review: Google Algorithm Updates That Affected Your SEO in 2017
***March 2018 Update: During the weekend of March 9, 2018, Google rolled out a “broad core algorithm update,” which doesn’t happen every day. Older, major algorithm updates like Panda, for example, are now part of Google’s core algorithm. Google has...
How the AdWords Budget Update is Impacting Advertisers
Back in October Google announced they were making some changes, and campaigns would now be eligible to spend up to twice their daily budget. Here we discuss the background on that change, feedback from around the industry, and how it has impacted Synapse clients.
The...
Starting Fresh: Rethinking PPC Ad Copy Testing
If you are like us, then you can appreciate how useful AdWords can be to determine the right message to distribute to your customers. Ad copy testing is an important component of optimizing your campaigns and should be done regularly. The question is, what is the best way to...
How Blockchain Tech Will Disrupt the Digital Marketing Industry
If you’ve had any sort of insight into tech over the past year, you’ve probably heard of blockchain technology. If you don’t know, blockchain powers Bitcoin, but it is not Bitcoin, nor is it strictly related to currency. Its explosive growth has lead people to start thinking...
