How the AdWords Budget Update is Impacting Advertisers
Back in October Google announced they were making some changes, and campaigns would now be eligible to spend up to twice their daily budget. Here we discuss the background on that change, feedback from around the industry, and how it has impacted Synapse clients.
The...
Starting Fresh: Rethinking PPC Ad Copy Testing
If you are like us, then you can appreciate how useful AdWords can be to determine the right message to distribute to your customers. Ad copy testing is an important component of optimizing your campaigns and should be done regularly. The question is, what is the best way to...
How Blockchain Tech Will Disrupt the Digital Marketing Industry
If you’ve had any sort of insight into tech over the past year, you’ve probably heard of blockchain technology. If you don’t know, blockchain powers Bitcoin, but it is not Bitcoin, nor is it strictly related to currency. Its explosive growth has lead people to start thinking...
4 Proven Methods to Maximize Your RLSA Efforts and Boost Conversion Rate
In PPC, RLSA campaigns can sometimes be overlooked. Companies often latch on to the idea of flashy image ads to advertise their offerings, but little attention goes to how powerful remarketing can be for a search campaign. It truly surprises me how many businesses fail to...
Using Data to Drive Your Content Marketing Strategy
When most people think “content,” they think “creative.” I know I did. Coming from a creative writing background, I was a firm believer that the best content was driven by out-of-the-box thinking and a convincing storyline. I knew that to be the best, to stand out,...
3 Keys to Improve Your PPC Lead Quality
PPC can be a truly remarkable sales channel. Nowhere else are you able to target hand-raisers with such precision. With paid search, someone actually tells you I want “this” and as marketers, it’s our job to provide them with information to help meet their need. If your...
7 SEO Mistakes Dropping You Down the SERP
Search engine optimization (SEO) is a critical asset to any inbound marketing strategy. A sound approach to SEO will land you strong rankings, relevant search traffic, as well as leads and sales. According to industry experts, 70 percent of users today choose to click on the...
4 PPC Remarketing Lists You Should Always be Using
Whether you are a paid search marketer or not, we have all experienced those image ads following us around on almost every site we visit. Remarketing is a feature that allows advertisers to reach individuals who have previously visited their site when they are searching on...
Google Launches Automated Call Extensions on Mobile
One of the more recent updates within Google AdWords is automated call extensions for landing pages that prominently feature phone numbers. This update was announced in early January, and just rolled out last month. As many advertisers were notified, the update by Google is...
Are Slow Site Load Times Crippling Your Digital Marketing Programs?
Sluggish site load times are a core finding on over 50% of the Technical SEO audits we perform for our clients. When we present our clients the data and show them Google’s Page Speed Insights, we’re often asked, “Is it worth investing to improve these load times?”.
Even in a...
