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“I’m afraid our paid search campaigns have plateaued; how do you expect to achieve the aggressive growth goals we have set for our account?” Stop me if you think you’ve heard this one before. As many can attest, you will find that most of the conversions and revenue you see...

Facebook is becoming too big to ignore.  The social media giant trumps all other social channels with more than 1.65 billion active users each month.  Over 66 percent of these users log into Facebook on a daily basis.  Each user spends an average of 21 minutes on Facebook...

Search Engines are becoming smarter. Google, for instance, has recently shifted their model from connecting users to high-quality results, to also becoming a knowledge base in and of itself. The emergence of big data, predictive analytics, answer boxes, and knowledge graphs...

Picture yourself searching online for that special, “stand out” birthday gift for your dad, who is not exactly easy to impress.  You may start off searching for “best gifts for dad.” This search leads you to click on a paid search ad, advertising the perfect watch for Dad....

In late February of this year, Google confirmed that they will no longer be serving PPC ads in the right hand rail of the search results. While this came as a shock to many, it is something Google has been testing since 2010 and just recently decided to roll out permanently....

Blogging has evolved greatly since its emergence in the 90s. What started simply as a lifecasting outlet for individual content creators has progressively matured into an integral part of every business’ digital strategy. Blogging is no longer limited to leisure and...

2016 will be a revolutionary year for the digital marketing industry.  After a historic 2015, a year in which we saw mobile searches overtake desktop searches, industry analysts are projecting that digital media spend will overtake traditional channels like TV for the first...