Blog

The Oscars are right around the corner.  If you’re like me, you’re jittery with anticipation.  After all, how many other nights of the year provide such an amazing opportunity to put probabilistic theory to work? Now I know what you’re asking yourself: why on Earth is a...

Cracking the Mystery Behind Budget-Limited Impression Distribution Over the course of my career I’ve learned that the vast majority of paid search accounts will at some point be affected by budget limitations.  There are numerous reasons why budgets may become capped.  You...

Synapse SEM, a Leader in Statistical Optimization, Enhances its SEO and PPC Service Offerings and Launches New Website. BOSTON, MA – September 22, 2014 – Synapse SEM™, a full-service search engine marketing firm with offices in Massachusetts and Connecticut, today announced...

In the SEO world, quick and simple opportunities to boost performance are about as common as a cactus in Siberia.  The reality is that successful SEO strategies are dependent on intensive content development efforts, carefully optimized on-page tags, and a thorough attention...

Overview In a recent blog post, Google’s Matt Cutts discusses the pervasiveness of spammy guest blogging activities.  The head of Google’s Webspam team goes so far as to state, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.”  The purpose of this...

It seems that just about every company has a Facebook page these days. Many companies are even devoting serious resources to develop new and fresh social content. From our perspective, it often seems that the motivation to join the Facebook fray is in itself ‘social.’...

How to Evaluate Your Anchor Text Profile: Google’s latest algorithmic update, dubbed “Penguin,” is carefully evaluating anchor text diversification when determining website rankings.  In this article we will demonstrate how to evaluate your anchor text profile. Read the full...

Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the Search Marketing Standard Magazine.  Following an intensive research project with Babson College Professor Dessislava Pachamanova, Ph.D., Synapse SEM has...

Every paid search campaign we build seems to elicit the same response.  No matter who the client is—a small local business, or a fortune 500 company—every client questions whether our campaigns should include branded keywords and ads.  In other words, should the campaign...

By Paul Benson Thousands of online advertisers in the U.S. rely on bid optimization tools (BOTs) to make their paid search campaigns more efficient.  These software “solutions” or “platforms” which typically leverage rule-based or algorithmic bidding, claim the upper hand...