How Google Determines Actual CPCs Will Surprise You
OK, so you’ve been investing in PPC advertising for years. You know how your KPIs are performing, and how much you’re spending each month. Your in-house team or agency reports back to you on overall performance and dazzles you with insightful and actionable analyses each...
Advanced PPC Series: Your Test Results Can’t Be Trusted
Your Ad Copy Test Results Can’t Be Trusted: A Need-to-Read Article for Search Engine Marketers
If you are like us, you’re constantly running A/B ad copy tests in your AdWords campaigns. It’s possible that over the last several years you’ve been making the wrong decisions...
Oscar Predictions 2015 Recap
Last night’s Oscars proved to be quite the spectacle, with Neil Patrick Harris walking around in his underwear and everyone finding out who John Legend’s and Common’s real names are. The results were interesting as well, with only a handful of upsets. Having taken it all...
Oscar Predictions 2015: Beat My Ballot and Win a Free PPC Audit
The Oscars are right around the corner. If you’re like me, you’re jittery with anticipation. After all, how many other nights of the year provide such an amazing opportunity to put probabilistic theory to work?
Now I know what you’re asking yourself: why on Earth is a...
Are All Impressions Created Equally?
Cracking the Mystery Behind Budget-Limited Impression Distribution
Over the course of my career I’ve learned that the vast majority of paid search accounts will at some point be affected by budget limitations. There are numerous reasons why budgets may become capped. You...
Synapse SEM Introduces New Website and Revamped Service Offering
Synapse SEM, a Leader in Statistical Optimization, Enhances its SEO and PPC Service Offerings and Launches New Website.
BOSTON, MA – September 22, 2014 – Synapse SEM™, a full-service search engine marketing firm with offices in Massachusetts and Connecticut, today announced...
Google Authorship: An Often Overlooked SEO Strategy
In the SEO world, quick and simple opportunities to boost performance are about as common as a cactus in Siberia. The reality is that successful SEO strategies are dependent on intensive content development efforts, carefully optimized on-page tags, and a thorough attention...
Guest Blogging is Alive and Well
Overview
In a recent blog post, Google’s Matt Cutts discusses the pervasiveness of spammy guest blogging activities. The head of Google’s Webspam team goes so far as to state, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.” The purpose of this...
Driving Sales From Your Facebook Followers
It seems that just about every company has a Facebook page these days. Many companies are even devoting serious resources to develop new and fresh social content. From our perspective, it often seems that the motivation to join the Facebook fray is in itself ‘social.’...
Is Your Anchor Text Diversified?
How to Evaluate Your Anchor Text Profile:
Google’s latest algorithmic update, dubbed “Penguin,” is carefully evaluating anchor text diversification when determining website rankings. In this article we will demonstrate how to evaluate your anchor text profile.
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