Synapse Announces Enhanced Reporting and Analytics Capabilities

Synapse is excited to announce that it has made significant upgrades to its reporting and analytics capabilities. Earlier this year, the agency partnered with Funnel.io, a marketing intelligence platform, to enhance its data management processes. Funnel establishes itself as a key component of the agency’s new tech stack, helping to maximize the value of other tools already in use such as BigQuery (data storage) and Looker Studio (visualization). These improvements allow Synapse to deliver best-in-class reporting, analytics and visualization to clients without compromise.

Why We Upgraded Our Reporting Tech Stack

Since its inception, analytics and statistics have been integral to Synapse’s approach. While the tools previously used to deliver reporting and analysis to clients were valuable, the agency realized that its tech capabilities needed to evolve with their client needs. “Data analytics has always been core to who we are at Synapse,” says Paul Benson, co-founder of Synapse. “As our client needs evolved, it became essential for us to develop more robust capabilities around reporting, analytics, and visualization. Our new reporting stack allows us to do this while also automating processes so we can spend more time on the analytical and strategic aspects of each program.”

Clients seek to understand how their marketing efforts impact the bottom line and require data that is both readily available and actionable. Tony Colafrancesco, VP of Client Services, commented that “synthesizing data into actionable insights that deliver real business impact is the common thread we hear across our client portfolio. This is why it was paramount for us to find a data management solution to supercharge our automation processes, which made Funnel a perfect fit for our agency.” Recognizing this priority, Synapse has developed a tech stack tailored to harmonize data across a myriad of sources (e.g. CRMs, marketing automation platforms, ad platforms, and internal reporting tools), creating solutions for more complex data challenges and impactful analysis.

Breaking Down the New Tech Stack

Here is a detailed breakdown of each platform’s role in Synapse’s reporting stack, highlighting how these tools will enhance service delivery for clients:

Funnel

• Overview: Funnel serves as the marketing intelligence platform that helps unlock the full potential of client data.
• Key Benefits:
  • Live integrations with numerous data sources, including Google Ads, Google Analytics, Meta, LinkedIn, HubSpot, Salesforce, and more.
  • Significant time savings of manual work and mitigation of manual errors.
  • Ability to automate the integration of clients’ back-end into our reporting stack, daily.

BigQuery

• Overview: BigQuery acts as the data storage and processing layer within Synapse’s tech stack, providing a fully managed cloud data warehouse.
• Key Benefits:
  • High-performance, reliable, and scalable storage for large datasets.
  • Lightning-fast querying capabilities, for datasets of varying complexity.
  • Dramatically improved load times for Looker Studio reports.

Looker Studio

• Overview: Looker Studio serves as the visualization layer of the tech stack, offering full customization to address a wide range of visualizations.
• Key Benefits:
  • Seamless integration with BigQuery to accelerate report load times.
  • Always-available and always-updated data, whenever it’s needed.
  • Fully customizable and flexible for delivering actionable insights.

How This New Stack Benefits Our Clients

Synapse is proud to provide clients with best-in-class reporting, analysis, and visualization capabilities. With the agency’s new tech stack, clients benefit from more advanced analytics, seamless data integration, enhanced visualization, and efficient delivery. These tools enable Synapse to address complex data challenges—previously requiring extensive manual effort—and deliver actionable insights more effectively, driving maximum business value across marketing strategies.

This investment in advanced reporting technology reinforces Synapse’s commitment to data-driven excellence. As the agency continues to expand this service, it remains focused on empowering clients to achieve new levels of success through insightful analysis.

Ready to elevate your reporting and analytics? Contact us today to transform your digital marketing strategy and unlock new opportunities.