Boston, MA – May 28, 2019 – Synapse SEM, a specialized performance marketing firm, announced today a new partnership with Revenue Architects a marketing and sales integration company. This partnership will allow Synapse to provide its clients with best-in-class design and development services while ensuring the marketing programs can be integrated with clients’ marketing automation systems and CRMs. This solution has been developed specifically for Synapse’s lead generation clients.
Synapse co-founder Paul Benson believes one of the biggest benefits of the new partnership is enabling rapid landing page design and development. “When building landing pages, one of the critical needs is correctly setting up tracking. For our lead gen clients, this includes integrating the new pages with a marketing automation system so we can track leads fully through the funnel. This responsibility has historically fallen on the shoulders of our clients’ tech teams. With Revenue Architects involved, we can completely own the landing page design and development process, including tracking integration. This will improve work quality and completely remove bottlenecks, enabling us to reduce landing page deployment time from 1-3 months to 2-3 weeks,” says Mr. Benson.
As a specialized firm, Synapse aims to provide its clients fully integrated performance marketing services. “Our primary goal for 2019 is to fill any gaps in our current service offering so we can deliver greater value to our clients. The partnership with Revenue Architects will help us take a huge leap in that direction” says company co-founder Mark Casali. Synapse also plans to launch a back-end lead integration solution, which will allow clients to pull additional lead metrics including MQLs, SQLs and sales directly into Google Analytics and other 3rd party systems by year-end.
Synapse and Revenue Architects have collaborated on projects for several years, but the new partnership means dedicated resources and more robust design and development capabilities moving forward. Furthermore, Revenue Architects can assist with additional client needs related to full-funnel marketing and sales programs, marketing automation/CRM strategy, deployment and integration. Revenue Architects Founder and CEO, John Stone, stated “Synapse has continually demonstrated their drive to bring fully integrated and best-in-class performance marketing services to its clients, and we’re excited to help them achieve that goal and bring their design, conversion optimization, marketing automation and CRM-related services to the highest level.”
About Synapse SEM
Synapse SEM is a specialized performance marketing firm that leverages advanced data analysis and statistics to provide its clients with deeper, more actionable insights. With core competencies in paid search advertising, search engine optimization and social media, the company develops, implements, and executes integrated digital marketing strategies focused on lead generation and new customer acquisition. Using its proprietary data analysis techniques and highly experienced subject matter experts, the agency has achieved best-in-class results and has provided the highest quality of service to its clients since its inception in 2011.
For more information on Synapse SEM, LLC, call 781-591-0752 or visit www.synapsesem.com.
About Revenue Architects
Revenue Architects helps growth companies integrate full-funnel marketing and sales and reach the next level of accelerated, predictable and sustainable revenue. Revenue Architecture™ is the modern and integrated methodology for full-funnel buyer engagement. By continuously envisioning revenue strategies, enabling revenue systems and executing revenue programs aligned with their business model, companies can better acquire, retain and expand customer relationships, accelerate revenue growth and increase shareholder value.
For more information on Revenue Architects, call 877-REV-EARN or visit www.revenuearchitects.com.
