How Google’s Infinite Scroll Impacted the SERP for Good
“No one clicks over to Page 2”. We’ve all heard this timeless quip, that no one in their right mind would ever be so bold as to want more than 10 options to find what they’re looking for. Publishers and brands would fight for their page 1 rankings, as this, we were told, was...
How to Prepare Your SEO Strategy for 2023
With roughly 9 billion Google searches happening on a daily basis around the world, it would be an understatement to say that competition in the search engine optimization (SEO) world is fierce. Everyone is vying to rank in that number one position for their respective search...