Karen Situ
Karen supports clients across SEO and PPC, blending data and strategy to drive traffic, optimize campaigns, and deliver measurable growth. She brings a strong analytical mindset and a passion for uncovering insights that inform smarter marketing decisions.
Karen joined Synapse after graduating from Tufts University with a degree in Quantitative Economics. Her earlier internship in investment management helped sharpen the quantitative and problem-solving skills she now applies to performance marketing.
Working across both SEO and PPC, Karen enjoys translating complex data into clear, actionable strategies that elevate client performance and efficiency.
Karen also channels her creativity into floral design, a hobby she picked up during her transition from college to career that has since grown into a small side business.