Tony Colafrancesco
Tony leads Synapse’s Client Services organization, guiding our channel teams and integrated analytics and technology functions to deliver growth, clarity, and measurable performance for our partners. With more than 13 years in Paid Search, he’s helped brands navigate transformative shifts in the digital landscape, always with an eye toward smarter strategy, operational excellence, and long-term business impact.
Before joining Synapse, Tony directed Paid Search strategy at leading Boston agencies, partnering with iconic brands including P&G, Just for Men, and Sam Edelman. He’s a frequent contributor to industry conversations, continually sharpening his craft through conferences, publications, and thought leadership.
When he’s not optimizing performance or evolving service models, Tony is likely on a plane, exploring new restaurants, or adventuring with his dog.